#RegentTweet London 2011

Working and living in West London, going to central London is always a nice outing for me.
After the buzz on Twitter last year I realised, unfortunately I missed out on Regent Tweet 2010. When London Girl Geek Dinners announced the tickets for 2011, I made sure to sign up promptly. With that I attended Regent Tweet London 2011.

What is it all about?

If you use Twitter, love your gadgets and fashion, like networking and meeting new people – this event is for you! It is a full day itinerary, exploring Regent Street’s fashion and lifestyle retailers, cafes, bars and restaurants while loads of tweets are going around of experiences and photos. I also made use of tweeting for directions for a shop and received prompt replys!

The event started at 10:00 at Basecamp, SWAROVSKI CRYSTALLIZED™. Here everyone registered, grabbed a quick coffee and received a goody bags! An important part of the goody bag is the cards to participating stores, which mostly leads the way of the day. Each card redeems a gift, lunch, cocktail, glass of champagne or entry to a competition for a nice prize! Most stores are limited to their gifts (tweeters with a strategy benefits from this…).

Participating Stores:

• Anthropologie
• Apple Store (presentation given by Olivia Solon)
• Austin Reed
• Bose (Bose’s Video Wave left me with goosebumps…)
• Brooks Brothers
• Calvin Klein
• Courthouse Doubletree by Hilton (lounging on the roof terrace for late afternoon jabber and cocktails)
• Ferrari
• Godiva
• Hawes And Curtis
• Jack Wolfskin
• Kirk Originals
• La bottega del Caffé
• National Geographic London Store
• Oliver Sweeney
• Penhaligon’s
• Piccolino
• REN at Liberty
• T.M.Lewin
• The Organic Pharmacy
• Tibits (highly recommended vegetarian restaurant)

At the end of the day, 17:30, everyone met up again at Basecamp. It was a ceremony of champagne and handing out prizes. Eurostar was also giving out a few trips to Europe.

As a huge fan of Penhaligons (which I happen to wear that day), I realised early in the morning, that I missed out on a strategy. They were giving out perfume to the first 20 shoppers… still gutted… Otherwise, including the weather, it was a really pleasant day. I hope I can go next year again. But before that I need to visit SWAROVSKI CRYSTALLIZED™ again. There are a few items that I cannot get out of my mind…