Working and living in West London, going to central London is always a nice outing for me.
After the buzz on Twitter last year I realised, unfortunately I missed out on Regent Tweet 2010. When London Girl Geek Dinners announced the tickets for 2011, I made sure to sign up promptly. With that I attended Regent Tweet London 2011.
What is it all about?
If you use Twitter, love your gadgets and fashion, like networking and meeting new people – this event is for you! It is a full day itinerary, exploring Regent Street’s fashion and lifestyle retailers, cafes, bars and restaurants while loads of tweets are going around of experiences and photos. I also made use of tweeting for directions for a shop and received prompt replys!
The event started at 10:00 at Basecamp, SWAROVSKI CRYSTALLIZED™. Here everyone registered, grabbed a quick coffee and received a goody bags! An important part of the goody bag is the cards to participating stores, which mostly leads the way of the day. Each card redeems a gift, lunch, cocktail, glass of champagne or entry to a competition for a nice prize! Most stores are limited to their gifts (tweeters with a strategy benefits from this…).
- Apple Store (presentation given by Olivia Solon)
- Austin Reed
- Bose (Bose’s Video Wave left me with goosebumps…)
- Brooks Brothers
- Calvin Klein
- Courthouse Doubletree by Hilton (lounging on the roof terrace for late afternoon jabber and cocktails)
- Hawes And Curtis
- Jack Wolfskin
- Kirk Originals
- La bottega del Caffé
- National Geographic London Store
- Oliver Sweeney
- REN at Liberty
- The Organic Pharmacy
- Tibits (highly recommended vegetarian restaurant)
At the end of the day, 17:30, everyone met up again at Basecamp. It was a ceremony of champagne and handing out prizes. Eurostar was also giving out a few trips to Europe.
As a huge fan of Penhaligons (which I happen to wear that day), I realised early in the morning, that I missed out on a strategy. They were giving out perfume to the first 20 shoppers… still gutted… Otherwise, including the weather, it was a really pleasant day. I hope I can go next year again. But before that I need to visit SWAROVSKI CRYSTALLIZED™ again. There are a few items that I cannot get out of my mind…